Marcom Policy

Purpose

Paris Junior College supports the use of social media to communicate with students, alumni, employees, and the community. These platforms are valuable tools for promoting PJC’s mission, programs, and achievements. To ensure consistency, professionalism, and effective communication, all PJC-affiliated social media accounts must follow these guidelines.

Official PJC Social Media Accounts

The main PJC social media pages serve as the central communication platforms to promote the college, highlight student success, announce events, and celebrate achievements. These accounts are managed by the Marketing and Advancement Office and are considered the primary voice of the college on social media.

Creating a New Social Media Account

Before creating a new PJC-affiliated social media page (e.g., for a department, program, or student organization), you must:

  1. Submit a justification to the Marketing Office explaining:
    • The intended purpose and audience
    • Why this content cannot be shared via the main PJC page
    • The type of content you plan to post
    • How often you will post and maintain the account
    • Who will manage the account long term
  2. Agree to maintain and monitor the page regularly (minimum of two posts per month).
  3. Share login credentials with the Marketing Office to ensure continuity if staff or students change roles.
  4. Receive approval from the Marketing Office before launching the account.

Brand Standards & Content Guidelines

All PJC-affiliated social media pages must:

  • Use PJC brand colors, logos, fonts, and imagery according to the official Brand Standards Guide
  • Present information that reflects the mission, values, and professional image of Paris Junior College
  • Use correct spelling, grammar, and punctuation
  • Maintain accuracy, integrity, and respect in all communications
  • Never share confidential or student-protected information
  • Tag @ParisJC or relevant college pages when appropriate
  • Avoid political endorsements or personal opinions shared under the PJC name

Naming & Duplication Policy

All PJC-affiliated social media pages must follow approved naming conventions. Duplicate or outdated pages should be merged or removed in coordination with the Marketing Office.

Standard Naming Convention:

  • Facebook: Paris Junior College – [Department or Program Name]
  • Instagram/Twitter:@ParisJC[Department] or @PJC[Department] (if character-limited)

Best Practices for Social Media Management

To ensure quality and effectiveness, social media managers should:

  • Post regularly (at least 2x/month minimum)
  • Maintain active engagement and respond to comments/messages in a timely manner

  • Use high-quality photos or videos that reflect the spirit of PJC
  • Include captions that are clear, engaging, and informative

  • Highlight student and faculty achievements
  • Promote events and initiatives across departments
  • Ensure content represents the diversity and inclusivity of our campus community

  • Use college-approved hashtags like #WeArePJC, #DragonPride
  • Tag official college accounts to increase reach and visibility

  • Add alt text to images when possible
  • Use proper contrast and readable fonts
  • Avoid posting important content only in image format

  • Keep an eye on page activity and report inappropriate or concerning comments
  • Remove spam or harmful content promptly

Compliance

Failure to follow these guidelines may result in:

  • The Marketing Office requesting revisions or removal of inappropriate content
  • Removal or deactivation of pages that are inactive or misaligned with PJC values
  • Loss of privileges to manage PJC-affiliated accounts

Need Support?

The Marketing and Advancement Office is here to help! We offer:

  • Graphic design templates
  • Content guidance
  • Posting support for official events and initiatives

Contact marcom@parisjc.edu for assistance or to begin the process of account creation.